Miriam Logo

FairPoint Communications
Advertising Campaign

FairPoint is one of the few providers of phone, TV and Internet services in Northern New England, and in many cases the only option. That's why they've invested a million dollars a week on building technology in the region to help people stay connected. Because, a connected community is a brighter, healthier and more successful community.

Campaign Visuals

To show how FairPoint's infrastructure enhances the northern New England communities they serve, we use color blocks. The bright color block on top represents a slice of local life and the blue texture on the bottom represents FairPoint's fiber network.

Main campaign visual

FairPoint's northern New England fiber network map

Lifestyle photography

TV

The TV ads are a series of anecdotal stories about northern New Englanders making connections locally and around the world.

Print

Ads were placed in newspapers and magazines across northern New England.

Banners

Digital ads were placed on northern New England websites.

Microsite

The website provides an in-depth campaign experience.

Out Of Home

Billboards were placed in the Vermont and New Hampshire airports.

MIR_SEMPLICE_FAIRPOINT_OOH_090316_V2_0000_Layer Comp 11MIR_SEMPLICE_FAIRPOINT_OOH_090316_V2_0000_Layer Comp 11