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Nestle Waters Ice Mountain Direct
Advertising Campaign

Ice Mountain Direct is a regional service that delivers a variety of Nestlé beverages to your home. So how did we emphasize the charm and appeal of this convenient, delicious service? By using a dash of playful innuendo and a simple message: let Ice Mountain Direct seduce you.

Print

A selection of our favorite print ads.

Digital advertising

Banner and Facebook ads link to the splash page which then drives users to their local Nestle Waters delivery website.

Ambient ads

A contextual billboard, home delivery package, romantic antic and sponsored kiss cam were all a part of our guerrilla and stunt tactic ideas.

Out of home

Ads were placed all over Chicago on billboards, buses, in and outside of trains as well as in local gyms.