Branding / Identity / Ad Campaign
The Musary is a music lending library that provides instruments and lessons free of charge. The non-profit was created over ten years ago as a memorial foundation for John Pike, a founding member of the band Ra Ra Riot and a prolific musician. We created a branding/identity system and through a series of “playable” elements the brand's mission is brought to life: to encourage you to play on.
Inspiring people to “play on” is a big mission. So we created a logo that does just that. We present to you the world’s first “playable” logo. A transcription from John’s composition "Little Harp" has been embedded into the type, so the logo can be practiced and played as a signature composition of the Musary.
This is a transcription from John’s composition "Little Harp."
It has been embedded into the type of the logo above.
Once we collect the contest entries we will create a compilation mix and distribute it on Bandcamp.