Miriam Logo

Wrap It Up
Branding / Identity / Advertising Campaign

My friend Allie loves to wrap presents and I became inspired to create branding for a gift wrapping company for her. The idea is simple, let Allie wrap your gifts for you and then you can boast to your friends and family about how crafty you are. The name "Wrap it Up," a little bit saucy, drove the brand conceptually.

Logo

The logo is made with Lavanderia font along with some whimsical updates.

Business Cards

The business cards are shaped like squares to emulate a perfectly boxed present.

Print

Our print ads help us introduce the service.

Web

The website is a simple one page scroll with a rotating banner at the top.

Email

We sent out an email introducing Allie's gift wrapping services during the holiday season.

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Illustrations

We created a unique illustration style with hand drawn portraits.

Press

Wrap It Up was featured in one of Urban Daddy's Holiday Guides. Click here to read the article.

Collaboration

Tiny Prints, the card company, reached out to us in hopes of developing a social collaboration and we contributed three posts to their DIY blog. For each post we styled our wrapping scheme to match with a Tiny Prints invite of our choice.

Tiny Prints collaboration: Baby Shower

Tiny Prints collaboration: 30th Birthday

Tiny Prints collaboration: 4th Birthday